Marketing and print design
Elections are one of the main events of the year for Arts Students' Union as UAL students elect the next leadership team that oversees the union's focus and aims. The elections period is separated into two parts; the nominations period and the voting period. 'Be an artist' focuses on the voting period.
What does attract immediate attention? Controversy. We're quick to react. A set of 5 eyebrow-raising, right-into-the-face controversial statements to engage the reader into looking deeper. The design is minimalistic as the main priority is on the message and interaction of the audience with the material. The new elections branding was kept for the voting period for continuity and consistency.
Please see project 'You have what it takes' which is part 1 of Elections.