As part of the CCA competition brief aiming to inspire people to change their lives for the better, Pretty Toxic aims to make skincare and cosmetic products users to be more aware of toxic ingredients in their daily personal care products.
Users can search or scan products via the App to find further information on cosmetic ingredients. Additionally, users can connect with other Pretty Toxic users in the 'Natural Beauty Forum', exchange homemade recipes and explore the world of skin friendly cosmetics.
Discipline chosen from the brief is Advertising. Work was shortlisted by tutors to enter into Creative Conscience Awards in 2015.