Print design
The SU gym at London School of Economics requested an update of their artwork which distinguishes from conventional gym collateral, which meant moving away from images showing the gym, equipment and people working out.
Additionally, they were looking into expanding their colour palette that consists of red and dark blue as these didn’t appear to their audience of students anymore. ‘Young looking’ was the key word.
With this in mind, I created a playful design showing illustrations of gym equipment as well as dearly loved personal belongings such as the mobile phone and water bottle that students take to the gym for their work out. ​​​​​​​
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