“Freshers'” is a series of events that are planned to welcome new students of UAL every year in September.
A brand for the event in line with branding guidelines as well as a variety of online and hard-copy material to promote the services of the Students' Union were delivered. "Welcome" serves as a warm approach to students joining the university life as well as for many incoming international students to new a country.
The design features gradients, shapes and a rich noise effect. The booklets were distributed at the Freshers' Fair at Central Saint Martins.