Marketing and print design
Elections are one of the main events of the year for Arts Students' Union as UAL students elect the next leadership team that oversees the union's focus and aims.  The elections period is separated into two parts; the nominations period and the voting period. 'You have what it takes' focuses on the nominations period. 
I was asked to redesign the elections branding, and create a new outside-of-branding-guidelines brand that is big, bold and eye-catchy.

Thus a new typeface and colour palette was introduced for this brand, the elections branding in particular stood out above other Arts Students' Union marketing materials. Additional materials created were website, screen and social media assets, badges and business cards to distribute.
For part 2 of Elections artwork see 'Be an artist'.
Back to Top