Campaign, Social Network Game
I love me some ice cream. Especially, if it's Cornetto.
This project is a response to the YCN Student Awards brief for Cornetto's 'Snap, Scoop & Share' campaign to build a Cornetto ‘Snap, Scoop & Share’ activation and get more people to share Cornetto’s. The brand describes itself as a matchmaker and its focus is on teenagers, especially active social media users who crave to express themselves and experience love.
#GetLovedUp is a campaign that embraces the moments with a beloved one and asks users to express themselves. Snap the poster, scoop your favourite words on the #GetLovedUp game and share your Cornetto with your friends.